At first glance, it seems too good to be true. The Parachut subscription service allows you to rent the latest photography equipment to your heart’s content for just $149/month. And the best part? No ...

It is frequently said that photography is a more expensive hobby than a recreational drug habit. Whether that’s true or not I wouldn’t know (I’ve only ever suffered one of those two afflictions), but ...

If you're really keen to shoot with a particular camera or lens, but you can't afford to buy it, you don't have many options. Renting gear for long periods of time can get very expensive, very quickly ...

Parachut is a new startup that wants to do for camera gear what Netflix did for movies. It gives photographers unlimited gear for $149 per month. After paying the monthly fee of $149/month ($99 for ...

There are photo rental companies and even peer-to-peer rentals, and then there’s Parachut, the startup that sends photographers unlimited gear for one subscription price. If “endless gear” has a ...